Marketing & Public Site

Builders that group their plans into collections can now present them that way on the public site, and buyers can narrow the inventory to a single collection.

• Collections are scoped to the builders a buyer has selected, so the filter only offers plans they can actually buy.
• Dirt homesites show the specs of the plans that fit on them, so a buyer looking at an empty lot still sees beds, baths, and square footage.
• Bed, bath, and square footage filters match against those compatible plans, and full and half baths are listed separately.

Communities that sell finished homesites as well as homes can now present that inventory properly. Developer-owned, resale, premium, and build-on-your-own-lot homesites each get their own treatment on the map and in the list.

• An available homesite filter and a homesites-only view keep dirt lots out of the search when a buyer is shopping for a house.
• Lot size reads in both acres and square feet, from a land area figure kept separately from house square footage.
• Model homes are handled as their own case, so they no longer show as available inventory and their plan detail reads correctly.
• Builder and floorplan detail on a lot stays hidden until the community's release date, so a coming soon section can go up early without exposing what is not ready.

Marketing teams can send a buyer to the community map with the search already set up, and buyers can see and change what they have filtered to without starting over.

• Links can open directly on a specific lot, neighborhood, or builder's inventory, which makes them usable in email campaigns and on builder pages.
• A filter summary shows everything currently applied and lets a buyer clear any part of it in one place.
• Amenity hubs collapse to a single marker until a buyer zooms in, amenities without a photo can show as text-only cards, and trail routes now draw on the map.
• Printed homesite brochures carry the lot number and the sales rep's direct line, and the header bar across the top can be turned off per community.

Buyers on a community's public site can now work out a monthly payment on any home or homesite without leaving the listing, so they shop by what they can carry each month rather than by list price alone.

• Down payment, rate, and term adjust on sliders, and the payment updates against the price of the home being viewed.
• Estimated payments carry onto the listing cards, so homes can be compared by payment across a whole neighborhood.
• Each community sets its own opening rate, term, and payment assumptions, so the figures match what its preferred lender is quoting.

Realtor contact details are now kept once and shared everywhere an agent appears, and a contract cannot be written against an agent without a full mailing address, so commission checks and mailings reach the right office the first time.

• Agent records fill in from state license records, and a correction made on one contract or traffic card updates that agent everywhere else.
• Contracts capture whether the agent is local to the market, with each community wording the question in its own terms.
• The realtor report reads that answer back per community, so a team can see how much of its business is coming from agents outside the market.

Marketing teams can now control how a home or homesite presents publicly, separately from its sales status, so a section can be shown as coming soon, held back, or published early without changing anything the sales team records.

• Homes that have started but carry no completion date read as coming soon rather than as available, so a buyer is never shown a date the builder has not committed to.
• Neighborhoods that are not yet selling appear as coming soon on the map and are left out of the available counts and filters.
• The presentation setting travels with the listing feed, so partner and syndication sites show the status the community intends.
• Marketing fields set on a listing are visible on the homesite record, so on-site staff can see exactly what a buyer is seeing.

Buyers can now narrow a community's inventory by builder, section, acreage, and amenity, and a salesperson can send a link that opens the map on exactly the homesites they want that buyer to see.

• Builder and section filters combine, and the builder list narrows to whoever is actually selling in the view the buyer is on.
• Homesites sort by acreage, listings without a photo drop to the bottom, and homesites the developer sells directly are separated from builder inventory.
• Bedroom and bathroom counts read as minimums, and an available only filter clears sold, pending, and model homes out of the results.
• A link can open the widget on a chosen tab or on a specific set of homesites, and the map now matches a dark themed site as well as a light one.

Communities can now group the amenities and points of interest on their map into their own categories, each with its own icon, so the area explorer reads the way the community is actually marketed.

• Categories are created and named per community, and the icon chosen for each one carries onto the public map and its legend.
• An amenity can be flagged as a hub, which anchors the surrounding homesites and floorplans to it when a buyer explores that part of the community.

Elevation photos arriving from a builder's own listing feed now land on the right elevation of the right plan, so a community's plan library fills itself in instead of being assembled by hand.

• Images match to the elevation they belong to rather than to the plan as a whole, so a buyer sees the elevation actually being offered.
• Photos uploaded in Pipsy are preserved and are not overwritten by whatever the feed sends next.
• Plan images can be uploaded, replaced, and reordered in bulk, so a builder's full plan set is set up in one pass.

Builders can now generate a QR code from the builder portal that opens Community Copilot on a specific home or homesite, ready for yard signs, riders, and model home collateral.

• The code is produced per address, so a sign in front of a home opens that home rather than a community landing page.
• Builders generate their own codes without routing the request through the developer's marketing team.

Buyers can now shop a community by what surrounds it. Selecting an amenity frames the map on it and shows what is nearby, while a live inventory list beside the map keeps the matching homes and homesites in view the whole time.

• The list narrows to whatever filters are set, so a buyer exploring the area never loses track of what is actually for sale in it.
• The map can be colored by homesite type or by availability, and at wider zoom it colors by neighborhood so the shape of the community reads before any single lot does.
• Amenity markers stay in place as a buyer moves around, and the map frames each amenity rather than dropping the buyer at an arbitrary zoom.
• Communities marketing future sections can show them as not yet available, and the homesite finder stays hidden where there is nothing to sell yet.

Homes under contract now read as sale pending and sold homes stay on the map as sold, so buyers see how fast a community is absorbing instead of a map that empties out as it succeeds.

• Available counts and filters leave out sold and pending homes, so the number a buyer is shown matches the list they get.
• Sold homes and sold homesites are treated separately, and a resale that has closed is marked sold rather than dropping off the map.
• A community with no completed homes opens on homesites, so the first thing a buyer sees is what is genuinely for sale.

Marketing teams can now attach an incentive to a specific floorplan and add a virtual tour to it, and both reach the public site next to the plan and the homesites where the offer applies.

• An incentive tied to a plan shows on the plan card and on the available homes offering it, so a buyer meets the offer where they are already looking.
• Floorplan documents supplied as PDFs render as images across cards and detail views, so plans no longer have to be converted before they can be published.
• Move-in dates that have already passed are hidden, so a listing never advertises a date behind it.

A salesperson or a buyer can now send a link that opens straight to one home, homesite, or floorplan, and each community controls which view the map opens on and what its filters are called.

• Each community sets its own opening view, so one selling homesites opens on homesites and one selling homes opens on homes.
• Filter labels, status wording, and homesite colors follow the community's own terminology, and additional square footage figures can be surfaced on the cards where buyers compare.
• On a phone the map takes over the screen with a clear way out, and coming back from a home's detail leaves the buyer where they were.
• Contact forms can carry the community's own legal disclaimer, and campaign tracking travels with the lead into the CRM.

Teams running a realtor program can now manage it from Pipsy - events and their check-in codes, who registered and who showed up, and the announcements that go out to agents - and record a realtor on a contract even when that agent is not yet on file.

• Each event counts registrations, check-ins, no-shows, and walk-ups, so turnout can be measured against what was promised to the community.
• Announcements can go to every agent or only to those following a given community, with a start and end date and a limit on how often they are sent.
• A realtor can be entered by hand on a contract or closing, so a sale is attributed to the right agent the first time.
• Realtor office mailing addresses come through on sales reporting, and realtor fields are available when building an email campaign.

Buyers can now shop the community map by homesite type. Lots are colored by type with a legend to match, and the filter bar narrows inventory by type or acreage instead of price alone.

• At wider zoom the map colors by neighborhood, so the shape of the community reads before a buyer picks a single homesite.
• Buyers can sort by smallest homesite or most bedrooms, and status labels use each community's own words for what is available.
• Developer-sold homesites and resale listings each have their own toggle, and one tab lists everything currently available.
• Marketing teams set the order amenities appear in by dragging them into place, and can hide the filter bar or upcoming sections for placements that should stay simple.

Marketing teams can now see every homesite flagged into the listing feed, resales included, with lot number and neighborhood, so a listing missing from a portal can be traced back to its source.

• The table sits with the rest of a community's web inventory, listing each homesite that was manually flagged for the feed.
• Homesite photos that no longer resolve are cleared automatically, so listings do not publish with missing images.

Communities can now publish resale homes and shared-ownership homesites on the public inventory map alongside new construction. Buyers get their own views and filters for each, and a resale under contract reads as exactly that rather than as a new home sale.

• Resale inventory is its own view in the list and on the map, with availability and under-contract states that carry their own colors and labels.
• Shared ownership is set on the homesite record and can be shown or hidden with a dedicated buyer filter, and shared lots roll into the resale and available home counts.
• Future sections can be shown on the map so buyers see what is coming, and homesites are sorted so what is actually for sale surfaces first.
• Marketing teams control which homesites are published, so a lot can be held back from the public map without changing its status internally.

Sales teams can now set a weekly traffic projection for a community and track actual visitor counts against it all year, the same way sales are tracked against plan. A traffic trend report shows cumulative traffic week over week next to the projection.

• Projections are entered per community and compared to actual traffic on a year-to-date basis, so a shortfall is visible in the week it happens rather than at quarter end.
• A cumulative weekly traffic chart is available for executive reporting alongside the sales projection.
• Traffic, sales, and buyer lists can be sorted and limited on the way out, so a report can be pulled for a single period or a top-performing subset.

Community maps can now carry a 3D view of the built environment and a labeled layer of amenities and points of interest, so a buyer sees the pool, the trail head, and the school on the map instead of reading about them in a list.

• Map labels are placed and named from the marketing admin using a map picker, and a community's own location is set the same way.
• Amenities and area features can be marked coming soon, so planned assets are visible before they open.
• Selecting an amenity on the map narrows the list to the homesites around it.
• Commercial parcels are tracked alongside residential inventory so mixed-use plans can be shown on the same map.

Buyers on a phone now get a draggable sheet of homesites over the community map instead of a stacked list, so they can browse inventory without losing the map. Filters, sliders, and the sticky header are all sized for touch.

• The homesite list slides up over the map, can be dragged to any height, and drops back down to full map view in one motion.
• The inventory widget's styling is fully self-contained, so it can be placed on an existing community website without picking up or disturbing the surrounding page.
• Setup options now cover form text color, marker colors, and status labels, so the widget matches a community's brand without custom work.

The public map has a model home mode that centers on the model park and leads with floorplans rather than lots, built for welcome center screens and buyers touring models. Buyers can pair a floorplan with an available homesite and inquire on that exact combination.

• Model mode frames the map to the models themselves, so a buyer standing in the model park sees where they are without pinching to zoom.
• A floorplan viewed against a homesite carries the images and pricing for that pairing, and the inquiry form records both.
• Floorplan pages skip the map button on mobile, where it has nothing to point at.

Marketing teams can attach a video, a virtual tour, and a downloadable brochure to any homesite or quick move-in, and buyers see all three on the listing card and detail page in the public map.

• Video and tour links are set per homesite in the same place pricing and photos are managed, including from the builder website information screen.
• The marketing models report shows which homesites have video attached, so gaps are easy to find before a campaign goes out.

Interactions in the public inventory map are now recorded - lot clicks, filter changes, favorites, brochure and virtual tour opens, and view switches - so marketing teams can see what buyers actually look at before they call. QR codes generated in Pipsy can carry campaign tags so scans trace back to the piece that produced them.

• Tracked activity covers the map, the list, filters, the mobile sheet, and every action on a homesite detail page.
• General QR codes accept a source, medium, and campaign at the time they are generated.

Sales teams can now see the whole path from traffic to closing in one view - visitors and leads at the top, sales at the bottom - and read exactly where a community is losing people.

• Leads and walk-in traffic combine into a single top-of-funnel count, and leads are matched to the sales they turned into.
• The funnel can be narrowed to one builder, so each builder's conversion can be judged on its own rather than against the community average.
• The funnel sits on the main dashboard next to the overview report, and the full breakdown exports to Excel.

Builders and marketing teams can now group floorplans into named collections - a series, a product line, a price band - and manage them alongside the plans themselves, so homes are presented to buyers the way the builder actually sells them.

• Collections are created and edited in the same place as the floorplans, so a plan picks up its collection as it is added to the community.
• Base pricing is published with each plan, so a collection can carry a starting price.
• Collections are available to the public inventory map and widget, ready to drive how buyers browse plans.

Marketing teams can now tune what buyers see on the public inventory site community by community - how resale homes are labeled, which homes carry a featured or premium badge, and whether open houses and driving directions appear at all.

• Featured and premium homes stand out in the listing and on the map, and a community can relabel resale inventory in its own words.
• Open house dates show on a home's detail page, and a directions button opens turn-by-turn routing to the homesite.
• Default sort order and the layout of the listing grid are set per community, and buyers can generate a PDF of a home to save or share.
• Amenities and area features can be assigned to a subdivision, so the map shows the ones that actually belong to that neighborhood.

Marketing teams can now search a builder's listing feed by plan name or address to confirm what that builder is publishing to the market, without going to the builder for a list.

• Search results show the plans and addresses a builder currently has live, which makes it quick to spot a home missing from the community's public inventory or priced differently than expected.