July 2026

Marketing teams can now see website traffic, email performance, paid social, and search visibility for a community inside Pipsy, sitting next to the sales those campaigns produced, instead of pulling each platform's numbers separately and stitching them together.

• A reporting section carries a tab per channel, so a month can be read across every source of demand in one place.
• Communities that already have their analytics, email, and CRM accounts connected are picked up automatically, with no separate setup step.
• Marketing form submissions come through as lead counts, so spend behind a campaign can be measured against the inquiries it produced.

Sales managers can now see every on-site salesperson graded against the community's own service standards, with a performance view behind each score showing what drove it, so coaching conversations start from the same numbers everyone can see.

• Grades are built from the traffic, follow-up, and sale records already being kept, so nothing extra has to be logged to produce them.
• The time allowances behind each standard are set per client, so a community with a different cadence is not held to someone else's expectations.
• The grade table sorts, so a portfolio can be scanned for who needs attention without opening each community in turn.

Buyer segmentation now produces a written analysis each month, so owners and executives get a read on who bought and how the buyer mix is shifting, rather than a table they have to interpret on their own.

• The analysis is written per community and kept month over month, so a year of commentary can be read in sequence.
• It sits with the segmentation report itself and falls back to the underlying figures in a month with too little closing volume to say anything meaningful.

Buyers on a community's public site can now work out a monthly payment on any home or homesite without leaving the listing, so they shop by what they can carry each month rather than by list price alone.

• Down payment, rate, and term adjust on sliders, and the payment updates against the price of the home being viewed.
• Estimated payments carry onto the listing cards, so homes can be compared by payment across a whole neighborhood.
• Each community sets its own opening rate, term, and payment assumptions, so the figures match what its preferred lender is quoting.

Realtor contact details are now kept once and shared everywhere an agent appears, and a contract cannot be written against an agent without a full mailing address, so commission checks and mailings reach the right office the first time.

• Agent records fill in from state license records, and a correction made on one contract or traffic card updates that agent everywhere else.
• Contracts capture whether the agent is local to the market, with each community wording the question in its own terms.
• The realtor report reads that answer back per community, so a team can see how much of its business is coming from agents outside the market.

A LotTrust facility can now carry an escalator with its own start date and written terms, and a contract can be priced homesite by homesite instead of off a single base price, so takedown cash flow matches how the deal was actually negotiated.

• Per-lot pricing flows through takedown cash flow, the builder dashboard, and the land pipeline, using the contract's own prices rather than an assumed base.
• Escalator start dates recalculate when the terms behind them change, so a takedown schedule does not have to be rebuilt by hand.
• Financial terms and escalator notes are recorded on the facility and shown wherever the contract is read.
• Takedown instructions can apply earnest money to the final takedown, and a lot list can be pasted in rather than picked one at a time.

Marketing teams can now control how a home or homesite presents publicly, separately from its sales status, so a section can be shown as coming soon, held back, or published early without changing anything the sales team records.

• Homes that have started but carry no completion date read as coming soon rather than as available, so a buyer is never shown a date the builder has not committed to.
• Neighborhoods that are not yet selling appear as coming soon on the map and are left out of the available counts and filters.
• The presentation setting travels with the listing feed, so partner and syndication sites show the status the community intends.
• Marketing fields set on a listing are visible on the homesite record, so on-site staff can see exactly what a buyer is seeing.

Buyers can now narrow a community's inventory by builder, section, acreage, and amenity, and a salesperson can send a link that opens the map on exactly the homesites they want that buyer to see.

• Builder and section filters combine, and the builder list narrows to whoever is actually selling in the view the buyer is on.
• Homesites sort by acreage, listings without a photo drop to the bottom, and homesites the developer sells directly are separated from builder inventory.
• Bedroom and bathroom counts read as minimums, and an available only filter clears sold, pending, and model homes out of the results.
• A link can open the widget on a chosen tab or on a specific set of homesites, and the map now matches a dark themed site as well as a light one.

Sales teams can now see where demand is concentrated by price and homesite type, and where buyers are coming from geographically, out of the reports they already run each week.

• A heatmap plots sales and closings across homesite type and price band, so a pricing decision can be made against where the market is actually clearing.
• The geographics map shades ZIP code boundaries by where buyers came from, which makes a media buy far easier to argue than a scatter of pins.
• Closings and sales analysis carry the traffic source behind each sale, along with buyer phone numbers for follow-up.
• Starts are recorded as spec or dirt with an optional dirt start date, so presold and speculative inventory can be told apart in reporting.

Sales managers now get a daily recap of everything that moved on the lot pool - reservations placed, cancelled, and committed, and homesites taken down - and once a builder commits to a homesite, that builder is the only one that can act on it.

• Cancellations show whether the lot returns to the pool, so it is clear each morning what is genuinely back on the board.
• A reminder goes out when a committal has been pending for 36 hours, so a homesite does not sit claimed but unconfirmed.
• Inventory lists, dashboards, and the lot status map scope to the committing builder once a lot is taken, so builders sharing a pool see only their own.
• A weekly community report can be released by hand rather than waiting for the scheduled send.

Development teams running several projects can now read the deal pipeline, entitlements, action center, and program dashboard across the whole portfolio at once, instead of switching community by community to assemble the picture.

• Every development report reads across projects regardless of which community is currently selected, so the portfolio view is the default rather than an assembly job.
• Debt draws are capped at the committed facility amount and financing carry is counted once, so a pro forma no longer overstates what a project will draw.

Communities can now group the amenities and points of interest on their map into their own categories, each with its own icon, so the area explorer reads the way the community is actually marketed.

• Categories are created and named per community, and the icon chosen for each one carries onto the public map and its legend.
• An amenity can be flagged as a hub, which anchors the surrounding homesites and floorplans to it when a buyer explores that part of the community.

Communities can now set monotony rules per homesite type, so a narrow front street and an estate section are held to different separation requirements instead of one rule stretched across everything.

• Monotony is measured by the distance between homes, which matches how most deed restrictions are written and takes the guesswork out of counting intervening lots.
• The repetition map shows each homesite's ARC status alongside the rule being applied, so a reviewer sees approvals and conflicts together.

Elevation photos arriving from a builder's own listing feed now land on the right elevation of the right plan, so a community's plan library fills itself in instead of being assembled by hand.

• Images match to the elevation they belong to rather than to the plan as a whole, so a buyer sees the elevation actually being offered.
• Photos uploaded in Pipsy are preserved and are not overwritten by whatever the feed sends next.
• Plan images can be uploaded, replaced, and reordered in bulk, so a builder's full plan set is set up in one pass.

Builders can now generate a QR code from the builder portal that opens Community Copilot on a specific home or homesite, ready for yard signs, riders, and model home collateral.

• The code is produced per address, so a sign in front of a home opens that home rather than a community landing page.
• Builders generate their own codes without routing the request through the developer's marketing team.